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Digital Content Next


InContext Newsletter: DCN’s weekly briefing of media news – November 1, 2018

November 1, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Why the time is right to shine a light on ‘dark social’

One of the least understood portions of the web is becoming one of the most important: dark social. And as the calendar turns from Halloween to the Day of the Dead, it’s time to shine a light into the darkest corner of the web to understand how people are sharing content via messaging services, email, texting, and other platforms that don’t show up easily on analytics programs.

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The next frontier in digital ad fraud: local markets

Digital ad fraud can affect anyone who buys and sells digital advertising. With local markets becoming a target, the ad fraud crisis might seem to be spiraling out of control. But there is hope. The war on ad fraud is winnable. National and local marketers have the power to steer their budgets toward legitimate websites with human audiences.

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Are mobile news aggregators on the rise as referral traffic sources?

Top referrers to articles in the Parse.ly network often include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, and Drudge Report. But recently, we’ve noticed a couple of new referrers in the mix that are pretty interesting and speak to the power of mobile.

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Mozilla’s path to enhanced tracking protection

As a leader of Firefox’s product management team, I am often asked how Mozilla decides on which privacy features we will build and launch in Firefox. Since transparency is fundamental to our way of doing business, I’d like to tell you about some key aspects of our process, using our recent Enhanced Tracking Protection functionality as an example.

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