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InContext Newsletter: DCN’s weekly briefing of media news – May 9, 2019

May 9, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Are the NewFronts still worth it for publishers?

Certain terms like “new wave,” “new school,” and “online video” start to lose their meaning over time. The same seems to be true of the “NewFronts,” now in their eighth year in New York.

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To maximize OTT performance, should we think lean back or lean forward?

Given that OTT is the new TV, how should audience interaction be considered? TV is conventionally viewed on a large screen ten or so feet away and described as a “lean back” viewing experience. However, the new capabilities that come with OTT are associated with “leaning forward” – similar to browsing the Internet.

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Publishers face new risks in the wake of the CCPA

While the California Consumer Privacy Act (CCPA) is poised to present peace-of-mind for many, it could be crippling for any publisher that relies on their GDPR compliance framework.

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Ad fraud growth slows for the first time in four years

White Ops and the Association of National Advertisers (ANA) recently released their fourth study measuring bot fraud in the digital advertising ecosystem. They found that illegitimate traffic sourcing is declining and that the marketplace is working better than ever before to fight digital fraud.

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DCN’s must reads: week of May 9, 2019

Here are some of the best media stories our team has read so far this week:

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