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InContext Newsletter: DCN’s weekly briefing of media news – June 6, 2019

June 6, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Behavioral advertising: The mirage built by Google

Important new research was presented earlier this week at a major economics conference and reported on by the Wall Street Journal. The comprehensive study was conducted over nearly five years by Veronica Marotta, Vibhanshu Abhishek and led by Alessandro Acquisti, who is globally recognized for his work studying behavioral economics and the impact of privacy on digital society.

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Digital Media North America program and confirmed speakers announced!

WAN-IFRA’s 2019 Digital Media North America conference is an exclusive global gathering for media executives and publishers to be held on June 24 in NYC. This year, the conference will focus on the importance of product in news media today. We’ll be joined by speakers such as Dheerja Kaur (The Skimm), Nick Petrie (The Times), Kris Barton (USA Today) and Julia Beizer (Bloomberg Media) amongst others. All members of DCN will get a special price for the conference of 700 USD using the code: NA_ASOC19. Check out our website for program details and registration.



Chartbeat spent more than 400 hours analyzing subscriptions—here’s what we’ve found

Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical trends, and distilling insights from past use cases. After more than 400 hours of subscriptions research, here are some of our early takeaways.

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For Group Nine Media president Christa Carone, brand equity is good business

I recently connected with Christa Carone, who joined Group Nine Media as president in 2017, at the Collision Conference in Toronto, Canada. Carone and I discussed revenue and distribution diversification, content strategy, and building a business based on brand equity.

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Webinar Featuring Forrester Consulting: The Rapidly Changing Digital Landscape Puts Product Development Success at Risk

Digital product delivery is a critical component of how companies win, serve, and retain customers today. To better understand the impact of digital transformation in today’s market, 3Pillar commissioned Forrester Consulting to survey digital product decision makers on how they strategize and prioritize digital product development. The findings were eye-opening. Join this webinar to learn more.



DTC brands are disrupting ecommerce—and advertising

Direct-to-Consumer (DTC) businesses are a unique class of company, and they’re changing the way we purchase products of all kinds. MediaRadar recently conducted an analysis of DTC companies’ ad spending across digital, TV and print, as well as their CMOs, physical stores and funding practices.

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The podcast market is booming. Research offers insights into monetization and the marketplace

Podcasts are not a niche market. One-third of Americans listen to podcasts monthly with one-quarter of these listeners tuning in on a weekly basis, according to a new report, “Investing in the Podcast Ecosystem in 2019” from Andreessen Horowitz.

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DCN Tech & Product Innovation Day

June 27   NYC

DCN members-only event

Register Here

This is a free event for individuals from DCN member companies. Come to network and to hear your peers talk about how to successfully manage the technology and product challenges of premium publishers.

Sponsored by 3Pillar Global, IPONWEB, and The Media Trust



DCN’s must reads: week of June 6, 2019



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