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InContext Newsletter: DCN’s weekly briefing of media news – May 2, 2019

May 2, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

The cannabis business is booming. So how about the cannabis ad business?

Billions of investment and consumer dollars are flowing into the legalized cannabis space. Last year, legal cannabis was a $10.4 billion industry in the U.S., employing a quarter of a million people. But for all the explosive growth of this new and legal market, the advertising part of the equation has not kept pace. The largest digital platforms don’t allow cannabis ads. Cannabis articles may appear on many publishers’ sites, but few allow advertising of these products.

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Channels, conversions, and churn: Why better mobile UX is key for publishers

Publishers attempting to unlock new sources of reader revenue are understandably honing in on device usage, particularly when there are an estimated 5.1 billion unique mobile users around the world that could be paid subscribers. However, simply possessing the analytics is only step one. The next and crucial step is understanding the sources of retention and churn.

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Back in black: The rise of revenue diversification

The publishing industry is going through a transformation due to continued shifts in reader habits. As readers spend more time within social platforms, publishers are exploring new opportunities both on and off their sites to reengage users and grow their bottom line. Revenue diversification has become a priority in the media business.

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Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet

Mozilla’s newly-released 2019 Internet Health Report offers insights from more than 200 experts examining what’s key to a healthier internet. The report is an open source compilation of research that tracks the internet and general technological progress. The findings center on three key areas: the need for better machine decision-making, rethinking digital ads, and the rise of smart cities.

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DCN’s must reads: week of May 2, 2019

Here are some of the best media stories our team has read so far this week:

 

 

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