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InContext Newsletter: DCN’s weekly briefing of media news – May 16, 2019

May 16, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


What policy makers can learn from privacy-focused products

The legal and policy community continues to debate the impact of General Data Protection Regulation (GDPR), the ins and outs of the California Consumer Privacy Act (CCPA), and how (or whether) Washington should regulate consumer privacy. While the debate rages on, we are seeing a stream of consumer-focused privacy-oriented product rollouts, which should impact the discussion.

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OTT is disrupting the way we consume media—for good. Here’s what content owners need to know

While traditional TV providers face physical network limitations, OTT opens the door to reach a global audience wherever an adequate internet connection exists. But it’s not without its challenges—and the traditional program menu is chief among them.

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Should publishers ditch native ad content promotion for good?

In recent years, platforms have cracked down on organic traffic, forcing publishers to adjust their spend accordingly in order to drive traffic to their sites. It’s also changed how we sell products like content. You can no longer put an article or video on your page and sit back as the views roll in.

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North American Digital Media Awards registration closes tomorrow!

WAN-IFRA’s 2019 North American Digital Media Awards recognize the best news media outlets in the region which have adopted innovative digital media and mobile strategies to successfully respond to today’s major shifts in news and information consumption. Apply here before tomorrow at midnight (ET). Check out their 10 categories and rules & guidelines. For more info contact daniela.pena@wan-ifra.org.



Marketers keep spending on problematic platforms

eMarketer’s US Social Trends report for 2019 foresees continued fallout from 2018’s social media scandals and revelations, particularly for Facebook. However, despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there.

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DCN’s must reads: week of May 16, 2019

Here are some of the best media stories our team has read so far this week:

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Church and State: How Editorial and Sponsored Teams Collaborate in 2019

In 2019, the line between editorial and sponsored content teams is less clear than ever — so where do we go from here? Pressboard is conducting an industry-wide study into how sponsored content and editorial teams are navigating this new world, and we want your opinion! Fill out our brief, anonymous survey — it only takes 4 minutes. https://www.surveymonkey.com/r/churchandstate