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InContext Newsletter: DCN’s weekly briefing of media news – May 10, 2018

May 10, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

7 reasons you should pay attention to podcasting

Podcasting is benefiting from growing interest from advertisers and brands, technological advances that make it easier than ever to listen, and increased consumer awareness. These forces have coalesced to take podcasting to the next level. Here are seven reasons why you can’t afford to ignore the growth of podcasting.

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The other side of advertising: Why publishers need to think more about self-promotion

Publishers spend most of their time thinking about how to sell advertising, not buy it. However, they should reconsider the value of advertising as a promotional tactic. As their sales teams likely say time and again: It can be used to increase brand awareness, viewership, and even paying customers.

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ABC News offers 3 tips to personalize push and maximize the magnetism of breaking news

Doug Vance, Vice President of Product Development at ABC News, discusses how the company has harnessed push notifications to help consumers personalize breaking news alerts. This is part of a wider strategy to put consumers in control of their news experience, on smartphones and on the web.

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The Digital Advertising Stats You Need for 2018

If there’s one thing you can count on in ad tech, it’s that the industry is always changing. In this data-driven guide, we lay out the stats you need to quantify that change and refine your 2018 strategy. Download now for over 50 pages of charts and graphs on ad spend by region, trends across formats, header bidding adoption, and much more!

 

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Why being more transparent about data may make your ads more effective

As Microsoft founder Bill Gates said this week, “People don’t mind having a little bit of demographic information about themselves used to target ads. That’s value added to the user.” When data is clearly used to improve the relevance of the ads consumers see, it can improve their overall experience. Unfortunately, the amount of data collected and the myriad ways in which it is used aren’t clear to most consumers.

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DCN’s must reads: week of May 10, 2018

Here are some of the best media stories our team has read so far this week:

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