It’s safe to say that brand safety has been one of the most pressing issues in marketing over the last two years. Advertisers have been made all too aware of the perils of digital media and what can happen if an ad runs alongside harmful content. Advertisers have pulled their ads in the wake of YouTube controversies, yet they keep going back. Are they actually concerned about brand safety or just about consumer backlash?Continue reading »
Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content and the publishers who create it. This webinar will demonstrate how publishers can deliver better results for their clients — while increasing profitability — by selling their content with guaranteed engagement. Presented by Pressboard.
As the digital media market continues to feel pressure from the duopoly, publishers are putting more effort into direct relationships with their audiences and leveraging actionable intelligence from data. Today, this means much more than ad targeting. Data allows publishers to better serve their readers and, as a result, better profit from true engagement.Continue reading »
As the programmatic revolution reaches its potential, bad actors continue to find innovative ways to exploit the system. The technological advances to increase advertising efficiency are the same ones targeted by bad actors who are incentivized to move at a faster pace in order to keep their revenue streams flowing.Continue reading »
Subscription mooching is a common practice in today’s streaming ecosystem where people borrow subscribers’ logins to access services like Netflix and Hulu rather than paying for them. To understand the magnitude of password sharing, the website, Cordcutting.com conducted a survey to examine who is really paying for streaming subscription services and what’s at stake for streaming services.Continue reading »
DCN’s Content Everywhere is a free event for executives from DCN publisher companies. The unique members-only atmosphere allows for open conversations and information sharing about the critical issues facing digital content companies today and in the future.
Here are some of the best media stories our team has read so far this week:
- MediaPost | Brands Lose Up To An Estimated $50 Billion Annually From Ad Fraud (2 min read)
- Wired | A Second Life for the ‘Do Not Track’ Setting—With Teeth (5 min read)
- TechCrunch | Privacy complaints received by tech giants’ favorite EU watchdog up more than 2x since GDPR (17 min read)
- Yahoo Finance | Why Facebook, Google, and Twitter don’t want to be media companies (6 min read)
- The Financial Times | Silicon Valley lobbies hard to kill off California privacy rules (3 min read)
- Adweek | A Look Inside the 2019 Ad-Tech Outlook (4 min read)
- Redef | Big Media Isn’t Ready to Fight Back (Netflix Misunderstandings, Pt. 5) (22 min read)
- AdExchanger | Without A Real Programmatic Direct Plan, Publishers Face PMP Pain (4 min read)
- Recode | Can the media business be saved? A “Spotify for news” is not the answer, says News Media Alliance CEO David Chavern. (47 min listen)