Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next


InContext Newsletter: DCN’s weekly briefing of media news – March 28, 2019

March 28, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Taking a bite out of Apple News+

This week, Apple announced a new suite of services including Apple News+ and Apple TV+, subscription services for news and video content respectively. It’s an interesting move for Apple, which excels at creating premium experiences, enjoys strong customer loyalty, and has the ability to potentially deliver audience scale. There are, however, serious questions about the…

Continue reading »

Spring is in the air for advertisers and premium publishers. But we need to cultivate the opportunity for revenue growth.

We’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and brand safety and other concerns driving brands to invest with trusted partners, premium digital publishers may also be wondering if their long cold winter of online advertising could see signs of warming.

Continue reading »

Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing

There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data analytics, the bar is constantly being raised. Leveraging data to become more AI-driven is (or should be) on every CEO’s mind.

Continue reading »

Paywalls and events are among the many strategies publishers are taking to diversify revenue

Innovation is the key driver of sustainability and financial viability. This is why successful publishers are developing and testing new products, offerings, and revenue models. A new report, 50 Ways to Make Media Pay, offers a collection of strategies—from paywalls to advertising tools, events, and commerce.

Continue reading »

DCN’s must reads: week of March 28, 2019

Here are some of the best media stories our team has read so far this week: The New York Timex | Europe Adopts Tough New Online Copyright Rules Over Tech Industry Protests (6 min read) Nieman Lab | Apple News Plus is a fine way to read magazines, but a disappointment to anyone wishing for…

Continue reading »