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InContext Newsletter: DCN’s weekly briefing of media news – March 14, 2019

March 14, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Podcasts are booming. So, what are the revenue models?

Podcasts are exploding in popularity, which means that publishers have started to experiment with new business strategies to find a path to monetization. Analyzing recent business moves gives us an idea of what’s coming next in podcasting revenue.

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A Chinese news app is quietly referring millions of pageviews—here’s how global publishers can take advantage

Traffic to content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a China-based news aggregation app — was responsible for a multi-million spike in pageviews among our publishers late last year.

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Why brands are changing their tune about podcast advertising

Though it’s been around in some form for well over a decade, podcasting has limped along in its evolution and, along the way, it has sporadically entered and exited the consciousness of marketers. These days, it accounts for only a sliver of the global advertising marketplace – around 1% of total spending.

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Audio audiences are on the rise

More than 50% of people have listened to a podcast. In fact, according to the 2019 Infinite Dial Study by Edison Research and Triton Digital, at least one-third of the U.S. population reports listening to a podcast in the last month, up from 26% a year ago.

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Financial Times Future of News | New York City - June 6

Set against the backdrop of fake news, political polarization and accountability, stakeholders from across the media landscape will explore the current threats and opportunities facing the industry in an unprecedented era of disruption. Join leaders from The Washington Post, Buzzfeed, The Guardian, The Daily Beast, CBS News and more at FT Future of News in New York on June 6. Use the code DCN20 and save 20% on your registration > Register here.



DCN’s must reads: week of March 14, 2019

Here are some of the best media stories our team has read so far this week: The New York Times | British Panel Calls for Stricter Antitrust Rules on Tech Giants (5 min read) AdWeek | Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk (3 min read) Bloomberg | Apple Races to Get…

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