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InContext Newsletter: DCN’s weekly briefing of media news – June 20, 2019

June 20, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


As podcast advertising grows, big advertisers await better metrics

There’s no doubt that podcasts are a growing business, as measured by audience and ad dollars flowing into the space. And certainly, those who have advertised on podcasts are often pleased. But many advertisers—particularly large, established ones—still feel they need more solid metrics to justify their spending.

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The war on ad fraud: Why publishers need an armory to win the battle

It’s difficult to track the true cost of ad fraud, with estimates varying from $5.8 billion to $23 billion in 2019. But no matter what the estimate, fraudsters are taking advantage of the programmatic ecosystem’s complexities to funnel ad dollars to fake websites that should be going to legitimate publishers.

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The future of content is sponsored – but maybe not in the ways you think

Brands have long supported the creation of content, whether through traditional advertising or by more direct means such as brand tie-ins, product placements, and brought-to-you-by sponsorships. But moving forward, their support may be more critical than ever.

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How people find news and what they’ll pay for

While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find and consume news content. In fact, consumers regularly take a number of different paths to access news content.

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DCN’s must reads: week of June 20, 2019



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