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InContext Newsletter: DCN’s weekly briefing of media news – June 13, 2019

June 13, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Thinking inside the box: A look at news, niche, and inspired subscription strategies

For the foreseeable future, publishers are pinning their hopes on digital subscription, on reigniting the direct relationship they initially lost in the initial pile into digital publishing. A recent study from the Reuters Institute for the Study of Journalism found that 69% of US and European publishers employ some form of paywall around their content,…

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Only a few days left until Digital Media North America!

WAN-IFRA’s Digital Media North America is returning to New York City on June 24th. Join news industry experts and discover how product culture, teams, and roles are transforming media companies. Register to be a part of this exclusive event! For more information check out their website or contact daniela.pena@wan-ifra.org

 

[SPONSORED]

How Hotstar, India’s hottest OTT service, turns viewers into subscribers

The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for data-hungry streaming apps to proliferate, displacing traditional broadcast TV, and driving the meteoric growth of on-demand video. The phenomenon is global in scale, but nowhere…

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How publishers can unlock outcome-oriented advertising models

For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and supply-side with the “impression” as the primary currency traded over automated exchanges, it was only a matter of time until the side “closer to the…

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DCN Tech & Product Innovation Day

June 27   NYC

DCN members-only event

Register Here

This is a free event for individuals from DCN member companies. Come to network and to hear your peers talk about how to successfully manage the technology and product challenges of premium publishers.

Sponsored by 3Pillar Global, IPONWEB, and The Media Trust

 

[DCN ANNOUNCEMENT]

The future of media will be personal, according to PwC

Consumer interaction on digital platforms is a key driver of revenue for entertainment and media companies. With increasing affordability and availability of broadband, mobile continues to be a strong contributor to the growth of this segment. However, according to the new PwC’s Global Entertainment & Media Outlook 2019–2023 Report, further innovation and personalization will significantly…

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DCN’s must reads: week of June 13, 2019

 

 

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