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InContext Newsletter: DCN’s weekly briefing of media news – July 18, 2019

July 18, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

The echo chamber effect

Most of the time, echo chambers are amazing, secret, shared spaces – acoustic marvels. Unfortunately, “figurative” echo chambers just don’t produce the same vibe. And public policy is one arena in which echo chambers clearly don’t support balanced, rational thinking.

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First impressions count. Here’s how to create a truly satisfying user experience

It’s no secret that a great user experience is the key to attracting and retaining customers. A good user experience goes way beyond visual cues and basic functionality (though these are certainly important). In 2019, good UX is all about how quickly you can deliver the most relevant experience to the user in the moment.

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Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme

Brand marketing is about more than a direct sale. You’re investing your budget – in some cases, a considerable budget – into building long-term perceptions of your company and what it can bring to consumers. Unlike most metrics, brand lift is what tells you if a consumer came any closer to becoming a customer.

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Young people rely on the news. Unfortunately, they don’t always find it reliable.

The good news is that young people continue to read the news. The bad news is that they are losing faith in it. A report released by the John S. and James L. Knight Foundation finds that 88% of young adults access news at least weekly, which includes 53% that do so every day.

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DCN’s must reads: week of July 18, 2019

Here are some of the best media stories our team has read so far this week: Fortune | ‘We’re Not Like Facebook.’ Tech Giants Will Squirm in Capitol Hill’s Hot Seat (3 min read) Harvard Business School | Are Paywalls Saving Newspapers? (5 min read) REDEF | The Streaming Wars: Its Models, Surprises, and Remaining…

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