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InContext Newsletter: DCN’s weekly briefing of media news – July 11, 2019

July 11, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Kids digital video is a perilous place and regulation may not be keeping pace

As children’s digital content consumption has come under the microscope and parents are realizing the extent to which popular online video services fall short of their expectations, federal regulators have voted to take away some of the guarantees protecting traditional sources of educational media.

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Getting Media Right 2019

Don’t miss your chance to influence the conversation

Kantar’s annual Getting Media Right study examines the state of the media industry, uncovering the challenges and opportunities that exist for creating cohesive, integrated ad programs that perform and are measurable.  Join other media companies in sharing your perspective by participating in this year’s study.  Click here to participate in the study >>

The survey takes approximately 10 minutes and will ask about 35 questions. All responses will be kept anonymous and confidential.  Thank you, we look forward to your valued insights!

 

[SPONSORED POST]

The OTT superhighway: What to expect as everyone goes OTT

Digital video in 2019 looks like digital content at the dawn of the information superhighway when it started to be commercialized in formative ways. With booming audiences for streaming video, new OTT video services are gearing up to ‘party like its 1999’. While the industry has been overshadowed by Netflix for quite some time, a slew of new “Princes” is making their presence known.

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Can data transparency labels help restore the health of digital advertising?

The digital channel is more cost effective than offline options. It is wildly popular and still growing. Warts and all, it works on multiple levels, and continues to gain in influence and stature. Perhaps the digital advertising community has either been disinterested in intervening meaningfully to improve conditions or stymied by seemingly immovable roadblocks.

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Content discovery is a critical component of SVOD success

More choice sounds like a good thing. However, it’s been shown that there is a point at which too much choice no longer improves perception of value. The proliferation of streaming services may well be reaching this tipping point, though arguably cable television has long suffered from choice overload.

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DCN’s must reads: week of July 11, 2019

 

Here are some of the best media stories our team has read so far this week:

 

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