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InContext Newsletter: DCN’s weekly briefing of media news – January 24, 2019

January 24, 2019

By Michelle Manafy, Editorial Director--DCN

Weekly insights into the business of digital content


Fines are fine. But they’re not enough to shake the duopoly’s dominance

Armed with consent decrees, new laws, and new hooks in old laws, regulators around the world appear to be fed up with Google and Facebook—with good reason. The Google Facebook duopoly continues to maintain an unhealthy dominance of the digital marketplace. But will massive fines make a difference?

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AI Is the new printing press. Here’s what that means for online publishers

Instead of holding the physical paper in our hands these days, we scroll away on phones or tablets. But publishers are still attached to some old-school tactics that don’t make a lot of sense anymore. Things like above-the-fold, which is a vestige of newspapers that were folded once they hit the stands so that only the top half of the paper was visible to the passers-by.

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The threat to CPGs creates advertising opportunities for publishers

Consumer packaged goods (CPG) companys’ brand and product mix are massive. But the competitive threats from e-commerce and direct-to-consumer brands are significant and growing. Competition has taken a toll and CPG sales have declined. As a result, marketers are spending billions on advertising to safeguard their market share and stay top-of-mind among consumers.

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2019 brings renewed consumer engagement with trust of the media climbing sharply

Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data practices is more important than ever before for premium publishers.

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DCN’s must reads: week of January 24, 2019



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