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InContext Newsletter: DCN’s weekly briefing of media news – January 17, 2019

January 17, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

How publishers can win the voice war between Amazon and Google

Voice-enabled devices are multiplying like rabbits. So what should publishers do? Experiments so far have been mixed, but that doesn’t mean giving up is an option. Instead, publishers need to fight to get better deals for content. They also need consider new types of business models to maximize this opportunity.

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A new hybrid revenue model for OTT

As advertising is coupled with subscription to sustain the business of content, it will become increasingly important to identify and maximize the consumer tolerable revenue threshold (CTRT). This requires entirely new ways of thinking and advertising.

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Improving viewability creates new opportunities for premium publishers

The calendar has flipped to a new year. Strategies are being put into action. Digital advertising forecasts have been delivered by prognosticators. And advertisers are jumping up-and-down and complaining about fraud, brand safety, transparency, and viewability.

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Publishers focus on subscriptions as they diversify revenue

Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. So they seek to offset losses by broadening their revenue diversification through subscriptions and new product offerings.

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