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InContext Newsletter: DCN’s weekly briefing of media news – January 10, 2019

January 10, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Subscriptions make sense. But how many will consumers pay for?

It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?

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Striking the right balance: personalized and contextual advertising

As online advertising has shifted predominantly to programmatic ad-serving technology, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, today’s publishers and advertisers need to focus on tactics beyond just personalized, audience or behavioral targeting.

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The most engaging stories of 2018

In terms of the most engaging content, 2018 saw familiar political and social themes rise to the top. But it was the deeply investigated and deeply personal stories of human struggle from publications like CNN, The New York Times, New York Magazine, and Rolling Stone that once again topped the list of the year’s most engaging stories.

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Consumer electronics sector approaches $400 billion in annual revenues

The Consumer Electronic Show, Consumer Technology Alliance’s yearly showcase of the newest innovation in artificial intelligence, augmented and virtual reality, smart homes, smart gadgets and other futuristic devices, kicked off with confidence in the sector. According to the CTA’s new report, the U.S. consumer technology industry is expected to reach $398 billion in retail revenues this year.

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DCN’s must reads: week of January 10, 2019

Here are some of the best media stories our team has read so far this week:

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