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InContext Newsletter: DCN’s weekly briefing of media news – February 21, 2019

February 21, 2019

By Michelle Manafy, Editorial Director--DCN

Weekly insights into the business of digital content

Articles

Rappler CEO arrested just weeks after outlining Philippine media attacks at DCN Next: Summit [video + transcript]

On January 29th, at the 2019 DCN Next: Summit, Rappler CEO Maria Ressa outlined the role social media and concerted, well-orchestrated disinformation campaigns played in perpetuating false information and media distrust in the Philippines, as well as attacks aimed at Rappler. She then went on to have a wide-ranging discussion with Kara Swisher, co-founder of Recode, in which they examined the various pressures on media credibility (and safety) worldwide Less than two weeks later, Ressa was arrested on charges of cyber libel. In light of Ressa’s arrest, and to reinforce our support of a free press everywhere, DCN is pleased to share the Ressa and Swishe’s conversation (video and full transcript).

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How consumer privacy regulation creates opportunities for publishers

“Audience-based buying” brought marketers closer to their long-held notion of advertising utopia: reaching the right person, with the right message, at the right time, in the right context. It also, theoretically, went a long way to minimize wasted ad spend and enabled significant performance gains. The ad dollars flowed. But this shift took its toll on the sell-side.

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Understanding consumer motivations delivers an OTT competitive advantage

In this competitive market, it is critical for content services to maintain strong viewer relationships, which start with understanding. PwC’s latest report, “A new video world order,” consumers’ relationship with video content to develop five motivation-based consumer profiles. In addition to offering these profiles, PwC covers two areas of focus that help increase consumer engagement.

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