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InContext Newsletter: DCN’s weekly briefing of media news – February 14, 2019

February 14, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Balancing the equation: In a fair market, subscriptions work

The best things in life aren’t free, they’re loved.  In the table-setting remarks opening the 2019 DCN: Next Summit, I shared a publisher challenge that I strongly believe our industry is well on its way to overcoming: “Fighting the pervasive mentality that content must be free.”  While there is speculation that subscriptions won’t work for many content companies…

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A conversation about media engineering with Bloomberg’s Pooja Malpani

We spoke with Pooja Malpani, Bloomberg’s head of engineering. She leads the team responsible for consumer web media, and marketing engineering, which includes supporting Bloomberg.com, consumer mobile applications, and the systems that deliver marketing-moving news, data, audio and video to consumers and syndication partners.

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CPM is old news: The business case for selling content differently

The crowded, often disingenuous digital advertising landscape has brought the industry to something of a crossroads. Quality engagement is both publishers’ most valuable and scarcest commodity. It’s also more expensive to achieve than ever before. So how do publishers give advertisers more of what they want without spending themselves into the red to deliver it?

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How to avoid making AI “discriminatory by design”

Artificial intelligence (AI) is part of today’s decision-making process. Since AI is based on machine learning, each small decision impacts larger ones. Unfortunately, AI algorithms, especially among those conducted in black boxes, may include discriminatory practices. A biased outcome may not necessarily be the intent of the algorithm, but it can easily be a by-product.

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Cost Per Read: A Better Pricing Model for Sponsored Content

More advertisers are demanding guaranteed performance from their branded content, and the Cost Per Read model is the easiest way to deliver. Not only will the CPR model allow your teams more time to do the work they do best — tell stories — but it will significantly boost your potential revenue for sponsored content campaigns.

 

[Sponsored Post]

DCN’s must reads: week of February 14, 2019

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