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InContext Newsletter: DCN’s weekly briefing of media news – December 20, 2018

December 20, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Top 7 media trends in 2019

As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.

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A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Ray Soto, Director of Emerging Technology for USA TODAY NETWORK discusses the company’s AR projects and delves into strategy, storytelling, and staffing.

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5 ways non-traditional publishers connect with audiences

The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. Without a doubt, consumer engagement needs to top publisher strategies for 2019.

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6 Actions Buyers and Publishers Can Take to Fight Digital Ad Fraud

With digital ad fraud on the rise and the costs to both publishers and buyers growing, knowing how to successfully combat it is a necessary skill for publishers and buyers alike. Follow these six steps to minimize the impact of digital ad fraud on your business. Read more from Alliance for Audited Media.

 

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2019 will be tough on ad fraud—and that’s great news for publishers

As the year winds down and we look ahead to 2019, it’s time to take stock of what changed in 2018, and what it means for the year to come. The digital landscape will become tougher in 2019 and the digital content industry will be no exception.

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DCN’s must reads: week of December 20, 2018

Our picks of the must-read stories from around the web:

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Don’t miss unparalleled industry insights from FreeWheel

The FreeWheel Video Monetization Report: Q3 2018 has arrived! Get the latest analysis on the changing dynamics of the new TV ecosystem based on one of the largest data sets available on the usage and monetization of premium video content worldwide: http://bit.ly/2CoI3pj

 

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