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InContext Newsletter: DCN’s weekly briefing of media news – August 15, 2019

August 15, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Viacom dispels stereotypes and reveals actionable insights with its “Generations” study

As data and becomes more important for advertisers and other players in the ecosystem, media companies strive to provide more insights that illustrate their understanding of their audiences. One such company is Viacom, whose global insights team launched a research project this year called Generations.

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Why publishers need to focus on outcome-based advertising solutions

As the industry searches for new ways of cutting costs and diversifying revenue streams to stay afloat and support journalism, it’s time to put control back into publishers’ hands directly. Publishers need to focus on creating advertiser-centric business models and adopt technology that will create outcome-based solutions.

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How publisher operating systems will help save the business

It’s a brutal time to be in the news publishing business. One troubling example is that, between 2004 and 2018, more than one in five American newspapers folded. However, I believe that publishing can be saved, and that one promising new technology may play a leading role in bringing publishing back: the publisher operating system.

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Predicting conversion: Mastering the complex variables of user behavior

When a visitor comes to your site: Who’s most likely to take the action you want and who’s not? And what would you do differently if you knew the answer to that question? Because the answers are critical for subscription success.

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DCN’s must reads: week of August 15, 2019

Here are some of the best media stories our team has read so far this week:

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