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InContext Newsletter: DCN’s weekly briefing of media news – April 4, 2019

April 4, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Media tech bosses talk innovation, disruption, and delivering great experiences

In the world of digital media, CIOs, CTOs, and CDOs bear big responsibilities, especially as artificial intelligence, machine learning, neural networking, and analytics play an increasing role in content creation, marketing, and sales. They are at the forefront of the new technologies and innovations implemented by media businesses. Hear from the tech bosses at Axios, Hearst, and Vice.

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Financial Times Future of News | New York City - June 6

Set against the backdrop of fake news, political polarization and accountability, stakeholders from across the media landscape will explore the current threats and opportunities facing the industry in an unprecedented era of disruption. Join leaders from The Washington Post, Buzzfeed, The Guardian, The Daily Beast, CBS News and more at FT Future of News in New York on June 6. Use the code DCN20 and save 20% on your registration > Register here.



Not just for news: HBR’s evergreen approach to newsletters

The first successful American newspaper was founded in 1704 by a postmaster named John Campbell. Called the Boston News-Letter, it was not unlike many email newsletters today: Campbell wrote “a summary of the most noteworthy items of information that passed through his post office and circulat[ed] that newsletter to a small group of friends.” As…

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Changing consumer behavior drives new advertising priorities

Cord-cutters are having a transformative effect on the entire video advertising ecosystem. As viewers enthusiastically embrace connected television (CTV) advertisers are following suit. They have accelerated their CTV investments in order to engage consumers at every digital touchpoint in a video-everywhere world.

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5 steps to protect your website from digital ad fraud

There are many estimates for how much the digital advertising industry loses to ad fraud every year. Whether the number is $6 billion or $60 billion, fraud is a critical issue that causes advertisers to waste their ad spend and digital publishers to miss out on revenue that is stolen by fraudsters.

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DCN’s must reads: week of April 4, 2019

Here are some of the best media stories our team has read so far this week:

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You're invited!

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Register for our webinar April 9th at 1.pm. EST to better understand how brand safety, viewability, and ad fraud benchmarks are driving digital ad campaigns and what this means for your sites.

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