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InContext Newsletter: DCN’s weekly briefing of media news – April 25, 2019

April 25, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

The New York Times helps consumers decide where to draw the line on privacy

The waves of negative press about privacy intrusions and breaches are becoming a regular occurrence. That’s why graphics director of The New York Times Opinion section Stuart Thompson and his team set out to figure out how people report their comfort levels in terms of sharing different kinds of personal information.

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Mobile apps are making a comeback and publishers better be ready

Given the rapid shift in consumer media consumption and in the publisher landscape, the time is now for publishers to prioritize their mobile app presence. Either treat their existing apps as side projects or avoid developing an app presence at all.

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WebRTC is the newest, trickiest front in the fight against redirects

One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.

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Bending the Curve: A Visual Guide to Incremental Reach in TV

The FreeWheel Council for Premium Video has produced a visual guide on the history, challenge and opportunity for marketers to attain true and effective incremental reach by combining linear TV and digital video, featuring custom research and unique viewing and campaign data. Click here to view and download.

 

[SPONSORED]

Internet growth accelerates and social continues to climb, but there are changes brewing

Global insights from the Digital in 2019 report show internet penetration is accelerating. More than 360 million people came online for the first time in 2018. New users are growing at a rate of more than 11 per second or one million new users each day.

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DCN’s must reads: week of April 25, 2019

Here are some of the best media stories our team has read so far this week:

 

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Introducing a new podcast from Pressboard: The Science of Storytelling

Have you ever wondered why we block banner ads, but not articles? Or why we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.

This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Get “The Science of Storytelling” Podcast here:
https://podcasts.apple.com/ca/podcast/the-science-of-storytelling/id1458803133

 

[SPONSORED]