The waves of negative press about privacy intrusions and breaches are becoming a regular occurrence. That’s why graphics director of The New York Times Opinion section Stuart Thompson and his team set out to figure out how people report their comfort levels in terms of sharing different kinds of personal information.Continue reading »
Given the rapid shift in consumer media consumption and in the publisher landscape, the time is now for publishers to prioritize their mobile app presence. Either treat their existing apps as side projects or avoid developing an app presence at all.Continue reading »
One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.Continue reading »
The FreeWheel Council for Premium Video has produced a visual guide on the history, challenge and opportunity for marketers to attain true and effective incremental reach by combining linear TV and digital video, featuring custom research and unique viewing and campaign data. Click here to view and download.
Here are some of the best media stories our team has read so far this week:
- NiemanLab | Game of Phones: Podcasts and podcast apps are now treating each other like wary rivals, protecting their turf (10 min read)
- Digiday | In pivoting to paid, publishers run into tech headaches (4 min read)
- Street Fight | How Rising Public Concern Around Facebook Privacy Impacts Everyone’s Bottom Line (5 min read)
- Bloomberg | Warren Buffett Sees Most Newspapers as ‘Toast’ After Ad Decline (2 min read)
- The Verge | Facebook’s new chief lawyer helped write the Patriot Act (2 min read)
- The Financial Times | EU official urges Trump to adopt tough data privacy rules (4 min read)
- Digiday | Note To Self’s Manoush Zomorodi: Podcasting needs to experiment with new revenue models (3 min read)
- Boing Boing | The Antitrust Case Against Facebook: a turning point in the debate over Big Tech and monopoly (5 min read)
Continue reading »
Have you ever wondered why we block banner ads, but not articles? Or why we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.
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