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InContext Newsletter: DCN’s weekly briefing of media news – April 18, 2019

April 18, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


In a crowded streaming market, content alone will not ensure survival

The cord-cutter’s dream of paying less for entertainment content is already on the rocks. Early analyst warnings about the reality of subscription saturation have filtered through to the mainstream, with a Mashable article titled “There are officially too many damn video streaming services” reaching the front page of Reddit.

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How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

An interview with Jennifer Mitchell, SVP Content Development for the ABC Owned Television Stations. She discusses brand building, storytelling, distribution strategies, success metrics, innovation and more.

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How Data Privacy Laws can Benefit your Business

Register for the free webinar on Thursday, April 25th, “How Data Privacy Laws can Benefit your Business.” Sovrn Compliance Manager, Michelle Beehler, will discuss what the publishing industry has learned from GDPR, what the future holds, and how your business can adapt in the world of data privacy.



Reduce, reuse, refocus: How to scale your branded content operation

We’ve been living in the age of “banner blindness” for some time now. Internet users are either subconsciously or consciously ignoring display ads. These days, people increasingly seek out companies with a human face behind them. And the best way to show humanity as a brand or publisher is through storytelling.

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How well are digital brands meeting consumers’ hierarchy of digital needs?

Innovation fails when it does not meet the needs of people. In its new report, Digital Society Index 2019: Human Needs in a Digital World, Dentsu Aegis Network examines just how well digital technology is working for all people in society. Overall, the research shows the digital economy as a glass half full.

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DCN’s must reads: week of April 18, 2019

Here are some of the best media stories our team has read so far this week:

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