Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next


InContext Newsletter: DCN’s weekly briefing of media news – April 12, 2018

April 12, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Google to publishers on GDPR: “Take it or leave it”

Google recently announced how it’s ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the data on the publisher site (not just data related to serving an ad) and their publisher “partners” will take all the liability for getting consent from consumers. Oh, and by the way, Google won’t provide any specificity (as required by GDPR) about how they intend to use consumer data. Google can demand such lopsided terms because they dominate the ad-serving marketplace.

Continue reading »

The time is now: Make aggressive moves to win market share

It’s been a common theme of mine and this publication for months, but it bears repeating: The Facebook and Google duopoly have never been more vulnerable. So, the time is right for publishers to double down on proven tactics and test new ones in pursuit of gaining market share.

Continue reading »

Publishers need to work together—not against each other

Given that they are on the losing end of Facebook’s algorithmic attention deficit disorder, publishers need to give some thought to the ways in which they will continue to attract high quality audiences. In fact, publishers should seriously consider working together on this one. An option that isn’t getting enough attention is allocating part of their owned and operated pages for other premium publishers’ content.

Continue reading »

Local TV news looks to digital for innovation

A key strategy for local TV news is the digital-first approach. Many local stations are broadcasting their content, especially bigger projects, on digital platforms before on air. This type of strategy shifts focus to audiences and where they want to access their content.

Continue reading »

DCN’s must reads: week of April 12, 2018

Here are some of the best media stories our team has read so far this week:

Continue reading »