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InContext Newsletter: DCN’s weekly briefing of media news – September 14, 2017

September 14, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Why the GDPR will force you to understand your customers’ needs

When I was 14, I walked door to door selling subscriptions for the local newspaper. I quickly learned that—to avoid having the door slammed in my face—I needed a good elevator pitch that captured the essence and value of what I was selling and that helped me make a connection with the person on the other side of the doorframe. I needed to master the value proposition, which meant tuning into the customers’ needs. And once the GDPR goes into effect, companies that don’t have a solid value proposition on the added value of data collection for consumers better be ready for some doors to slam.

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The Advertiser’s Global Readership Trends Report [Download]

In the new “Advertiser’s Global Readership Trends Report,” we’ve taken a dive into these reading trends, to show you how to reach your audiences on the web most effectively. Taboola covers trends globally, and also in several countries in the Americas, EMEA, and APAC.

[Sponsored]

Learning to please the love ‘em and leave ‘em millennial crowd

Millennials – the ‘distracted demographic’ between the ages of 18 and 34 – were weaned on the Internet and spoiled by content choice. They’ve grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.

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How publishers can use mobile apps to drive engagement

On an individual basis 96% of a user’s time spent occurs within their top 10 most used apps, according to comScore’s 2017 U.S. Mobile App Report. With so much mobile app time concentrated in the top apps, it can feel as if every other publisher is fighting for the scraps. As a small or medium-sized publisher, how can you help your app succeed?

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Digital news is a mixed media experience

Most adults today use a combination of different sources and platforms to get their news according to the Reuters Institute Digital News Report 2017. Social media is a big part of this media mix, as are TV, websites and apps. In fact, two-thirds of social media news users in the United States also watch television news (67%) and two-thirds also visit mainstream websites or apps (66%).

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DCN letter to the NRA

Today DCN sent a letter to The National Rifle Association (NRA), in response to their campaign to attack the press—including our members directly—with incendiary language. We’ve been watching carefully after they released this video and are increasingly disturbed by the transition into a much larger campaign by the NRA and other political actors. As we state in the letter, we respect their…

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DCN’s must reads: week of September 14, 2017

Here are some of the best media stories our team has read so far this week:

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