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InContext Newsletter: DCN’s weekly briefing of media news – November 9, 2017

November 9, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic

Video has become an increasingly important delivery medium for media brands. Given the investment, it might seem like they’d want to keep this video traffic firmly on their own sites. However, as with other types of content, most publishers have developed a distribution strategy for multiple platforms. Because YouTube offers such an efficient way for viewers to find, view, and share video content, it has become a de facto video distribution channel for many media outlets.

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Honest truth about the Honest Ads Act

Concerns about fake news and potential Russian involvement in the U.S. 2016 general election is reaching a fever pitch that was highlighted last week with multiple congressional hearings. Digital advertising is in the crosshairs and, like many challenging discussions about digital advertising, transparency is at the heart of the issue. The proposed Honest Ads Act is a bipartisan effort to govern digital political advertising with the same rules followed by traditional broadcast media.

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Asking the right questions to stop information disorder

Fake news poses new challenges in today’s digital society requiring best practices and solutions to repair tainted digital information streams. The Council of Europe’s new research delves into the digital information and communication process to develop effective solutions to remedy the information disorder. Their report offers a detailed global insights and examines the agents, messages, and audiences involved.

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22×20 Kicks-off media literacy week with #sschat

This week marks the beginning of the third annual media literacy week. With fake and misleading news continuing to dominate the headlines, media literacy week’s mission — to highlight the power of media literacy and its essential role in education today — has never seemed so timely. Consumers need to have better context for the content they are consuming, so they continue to ask the right questions, and stay critical of the information they see online.

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