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InContext Newsletter: DCN’s weekly briefing of media news – March 8, 2018

March 8, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Numbers don’t lie. But Google continues to obfuscate

People ask me why I think the “duopoly” conversation resonated so profoundly when DCN began to use the term in 2015. I think it’s because publishers had long-sensed something was wrong with the widely proliferated and utterly misleading growth stats of digital advertising. They were ready for someone to call b.s. and start open conversations about it because many weren’t seeing the purported “growth.”

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FT Future of News

At the inaugural FT Future of News, hear a wide range of influencers debate the major trends and disruptions impacting the news industry and media generally. Keynote FT interviews include Dean Baquet of The New York Times, Jeff Zucker of CNN and Stephen Bannon, Former White House Chief Strategist. Additional speakers include Facebook’s Campbell Brown, Hearst Magazine’s Joanna Coles, and ABC’s James Goldston. DCN members – Save 20% when registering with code DCN20 at live.ft.com/FutureNews.

Do you need a head of apps?

Mobile journalism sounds like a great idea for cash-strapped media outlets. Get your journalists to use smartphones to shoot and edit video and photos, and save a bundle versus the cost of DSLRs and pro camcorders. It sounds simple enough. But newsrooms that are getting on the “mojo” bandwagon have learned the hard way that asking journalists to find and use tools to create mobile content on their own can be a quality control nightmare.

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Navigating nine paths readers take before they subscribe

It’s essential for publishers to understand the different pathways to subscriptions to deliver value and engagement to consumers in the process. In new research, “Paths to Subscription: Why Recent Subscribers Chose to Pay for News,” the Media Insight Project—a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research—surveyed more than 4,100 recent newspaper subscribers to understand their motives and mindsets at the time of the decision-making.

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Cross device targeting: 3 ways publishers can benefit today

The growth in mobile content consumption has been a boon for media companies. That’s partly because users spend more time with their content – whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home. And this should mean more ad revenue. However, the ongoing challenge has been identifying those users as they jump from device to device.

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DCN’s must reads: week of March 8, 2018

Here are some of the best media stories our team has read so far this week:

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