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InContext Newsletter: DCN’s weekly briefing of media news – June 29, 2017

June 29, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


What will it take to wake digital advertising’s sleeping giants?

In every case of digital transformation, there have been “Sleeping Giants” that offered premature and often prescient hints that turn into rapid change seemingly overnight. This acceleration is normally brought on by a significant tipping point whether it be a disruptive technology, competitive move, or a provocative press headline. Many have called out issues of brand safety over the years, including the renegade Sleeping Giants Twitter account. However, the March headlines out of the UK that reported on extremist content on YouTube changed things overnight.

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The data shows it: Article pageviews and their value don’t correlate

Advertisers know that not every view is created equal and that it’s important to understand your brand in context. It’s why ad tech companies created targeting options. It’s why content can be bought by topic. Are the companies creating content thinking about getting the most value out of their audiences in the same way?

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People will pay for news, research finds. But they expect fairness and accountability.

The number of people using social media to find news is leveling off according to the Reuters Institute Digital News Report 2017, the largest comparative study of news consumption. Unsurprisingly, mobile is a key access point for news. That said, consumers’ usage of mobile alerts is on the rise. Trust (or lack of it) in the news has a wide range depending on the country asked and most people don’t think social media does a good job of separating fact from fiction.

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What the EU’s General Data Protection Regulation means for website compliance

Today’s websites and apps are powered by sophisticated technology. After all, to meet consumer expectations, websites (from ecommerce and entertainment to corporate) must incorporate robust solutions on the backend. The workings of these sorts of solutions aren’t news to Revenue and Ad Operations professionals. But for everyone else: They are where security problems start.

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DCN’s must reads: week of June 29, 2017

Here are some of the best media stories our team has read so far this week:

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