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InContext Newsletter: DCN’s weekly briefing of media news – June 15, 2017

June 15, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Axios and The New York Times explore new business models

In some ways, The New York Times and Axios couldn’t be more different. The former is a venerable print newspaper founded in 1851 and finds itself in the midst of a digital transformation. The latter was born digital, launching online just last year. Yet for all of their seeming differences, the two publications may have more in common than not. When it comes down to it, both want to earn consumers’ trust and loyalty by delivering quality journalism every single day. And both are working on new models for delivering the news in a profitable digital package, however that manifest itself.

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News UK launches V-Studio to create better mobile ad experiences

News UK, whose brands include The Times, The Sunday Times, and The Sun newspapers as well as social video ad platform Unruly, has opened the doors of its new vertical video studio. The new V-Studio, which sits in News UK’s commercial division The Bridge, is a bid to boost the amount and quality of video on News UK-owned properties and elsewhere on the Web. Naturally, V-Studio will both create vertical video advertising for its clients to distribute via its owned properties and platforms. However, it will also allow those same clients to distribute the mobile optimized videos across the Web.

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Long-form content and print key to convey insights to the C-suite

In a world of ever-increasing choices in digital content experiences, 140 character limitations, chatbots, filters, conversational interfaces, and virtual reality, it may come as a surprise that senior executives still value long-form, research-based content and, yes, even the printed page for their business insights.

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CASL Compliance: The 5 Types of Consent and How to Achieve Them

The Canadian Anti-Spam Legislation (CASL)—one of the toughest commercial electronic messaging laws in the world—has new serious monetary consequences. No matter where your organization is based, if you send commercial electronic messages to Canadians, you need to be CASL complaint. Do you know the basics on the types of consent required under CASL? Download our white paper to learn more.

 

[SPONSORED POST]

Artificial Intelligence gains momentum with news media

Artificial Intelligence (AI) is hard at work in today’s news media. And for those not already leveraging AI, the time is now. In the new report, Artificial Intelligence: News Media’s Next Urgent Investment, Martha L. Stone, CEO of the World Newsmedia Network, in association with the INMA, explores how AI is being applied in today’s news industry.

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The real measure of native success is higher renewal rates

The sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters of all digital ad revenue by 2021. Despite this success, there are visible cracks in the foundation. Competition and unsuccessful campaigns are driving unusually low renewal rates. The average advertiser renews only 33% of the time.

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DCN’s must reads: week of June 15, 2017

Here are some of the best media stories our team has read so far this week:

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