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InContext Newsletter: DCN’s weekly briefing of media news – July 13, 2017

July 13, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Is virtual reality advertising about to take off?

ith all the moves by brands and publishers to use virtual reality for immersive storytelling, it was only a matter of time before true VR advertising would follow. But this being a relatively new form of advertising means that the rules and standards haven’t been written yet. Recent VR launches by Google, Adobe, and Nokia show the potential of ads in VR. However, the momentum has yet to accelerate for audiences.

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Engagement and the evolution of audience to advocates

Digital media is waking up to the hard truth that more is not always better. As a result, the strong belief that a high volume of content attracts a high number of page views is being replaced by the stark realization that quality trumps everything – even traffic.

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Three key advertising takeaways from Cannes Lions

The Cannes Lions International Festival of Creativity wrapped recently, and there was plenty for advertisers and marketers to chew on as they departed the French Riviera. Throughout the event, several themes emerged that seem poised to shape the rest of the year. Here’s a closer look at three in particular, based upon conversations with attending clients and partners.

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Privacy and transparency practices are on the rise for many sites

This year, for the first time, more than half of the 1,000 sites monitored by the Online Trust Alliance (OTA) qualified for its Honor Roll. The OTA Honor Roll is awarded to those sites reaching a score of 80% or higher overall with no failures in any one of the three core categories (consumer protection, security, and privacy protection practice). One of the primary roles of the OTA is to raise the level of digital data security and privacy and to enhance online trust.

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DCN’s must reads: week of July 13, 2017

Here are some of the best media stories our team has read so far this week:

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