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InContext Newsletter: DCN’s weekly briefing of media news – January 11, 2018

January 11, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


The Good, the Bad and the Ugly: The 3 trends media execs need to watch in 2018

The past 12 months were pretty brutal for large swathes of the media and creative industries. We witnessed unpresidented (sic) attacks on the mainstream media from the Oval Office. Digital darlings like BuzzFeed and Mashable missed targets, laid off staff or saw their businesses valued at a fraction of their previous levels. Meanwhile, the #MeToo campaign rightly garnered considerable attention, with its ramifications still being felt in early 2018. So, what can we expect in the year ahead? Here are three key strategic areas that media execs must keep an eagle-eye on.

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FT Future of News: Trust, Technology and Transformation in an Age of Upheaval

Facebook’s Campbell Brown. HuffPost’s Lydia Polgreen. BuzzFeed’s Ben Smith. Hear these innovative leaders and others at the inaugural FT Future of News on March 22 in New York. Set against the backdrop of Trump, personalization and polarization, stakeholders from across the media landscape will analyze the current threats and opportunities facing the news industry and discuss what success looks like in this new era. DCN members – Save 20% when registering with code DCN20 at live.ft.com/FutureNews.



Vertical video, brand safety, consolidation, and Meredith: Four predictions for 2018

In 2017, the advertising industry — both buyers and sellers — experienced many changes that will shape the space moving forward. Some were related to the constantly-advancing technology that has become so important in the category. Others dealt with an increased demand for greater transparency from partners. So, with the New Year now underway, there are several areas that are especially critical for the industry to pay attention to in the coming months.

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How to make it easy for brands to buy your advertising (like Google & Facebook)

We all know the story only too well by now: depending on whose estimates are cited, Google and Facebook — the oft-referred to “duopoly” — together account for 60%-80% or more of all digital advertising revenues. eMarketer succinctly captures the repercussions by stating “With the duopoly taking in about two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.” For companies seeking to successfully capture or grow their share of the roughly $100 billion US digital advertising marketplace, there are tactics will help ingratiate you among digital marketers and media buyers.

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New ‘Digi*Pub’ Publishing Industry Podcast Launches

New ‘Digi*Pub’ Publishing Industry Podcast Launches

The Harvard Digital Publishing Collaborative has launched a podcast called Digi*Pub, which explores the spectrum between content and its audiences and communities – everything from content to business to technology in the worlds of media and publishing. You can find the podcast on Apple iTunes, Google Play, and directly online at www.digipubpodcast.com.



More video content, more confusion. We need to help consumers find what to watch

Consumers are swamped with video content options. New services continue to emerge in a fragmented marketplace of distribution platforms. It’s overwhelming for consumers and, as a result, much video content is left undiscovered and unwatched. Today’s video publishers need to do more than create (or acquire) must-see content. The need to attract and engage consumers and provide a return on investment to marketers.

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DCN’s must reads: week of January 11, 2018

Here are some of the best media stories our team has read so far this week:

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