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InContext Newsletter: DCN’s weekly briefing of media news – February 1, 2018

February 1, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Publishers should build products that customers want to pick

The shift to abundance is a very well-known trend in the media industry, and something that most publishers are struggling with. But the dynamics behind this trend are not unique. As soon as you get too much choice in a market, it starts to split in in two very different directions. One direction is what I call the “supermarket effect,” where you focus on building scale with content that covers people’s general needs. The other is to create specific products that consumers will actually choose.

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The Center of Attention: A New Podcast from Parse.ly

On The Center of Attention, we explore data and attempt to illuminate what we’re really paying attention to. Find out which stories, topics, and trends capture our attention, and why. Listen now on iTunes or visit The Center of Attention homepage on our blog.

 

[SPONSORED]

Inside a local media company’s pivot to reader revenue

We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.

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The pros and cons of using artificial intelligence in ad tech

Artificial intelligence (AI) is being used more and more in ad tech to solve a variety of problems. Between the high profile acquisitions and its rise as the industry’s latest favorite buzzword, it’s clear that AI is an extremely powerful tool. However, it’s definitely not a silver bullet. Let’s take a look into a few AI pros and cons.

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Publishers will diversify, platforms will tackle TV, and more media predictions for 2018

Nearly half of all editors, CEOs, and digital leaders (44%) are even more concerned with the powerful role of social media than they were a year ago, reports Reuters’ Journalism, Media & Technology: Trends & Predictions 2018. Publishers note their disappointment with social platforms and, therefore, plan to become less dependent on them this year.

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DCN’s must reads: week of February 1, 2018

Here are some of the best media stories our team has read so far this week:

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