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InContext Newsletter: DCN’s weekly briefing of media news – August 31, 2017

August 31, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Why homepages still matter

Since the time people first began predicting the death of the homepage — from the edges of conversations to center stage at various panels — you could have already raised a teenager. And that teenager would, by and large, be consuming a news and information diet dependent on a few key ingredients: Snapchat, Facebook and other social media, push notifications, and maybe some newsletters. But despite the rise of no-website news outlets like NowThis, it looks like most internet players believe a good recipe still calls for the original essential ingredient: the homepage.

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The impact of piracy on the media ecosystem: Address to the 2017 IP Crimes Conference

Despite the incredible advances of the last 20 years, the internet still holds vast, untapped potential for consumers. Devices are getting smarter. More immersive experiences roll out every day. At the same time, premium content companies face challenges in the transition to a digital world. What business model works best for each brand? How much should they partner with the big platforms? Is their content being used fairly? Are they being credited and compensated appropriately? Our members are at the forefront of these challenges – investing in engaging experiences and experimenting with new ways to distribute and monetize their content. They are also at the frontlines of piracy.

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Pivoting to video: It’s not one size fits all

With more than one media company laying off staff to “pivot to video,” the move bears some scrutiny. Understandably, those in the “text” camp emphasize the power and speed that written content brings, while the other side sees the dollars that come with video advertisers. But these opposing storylines hide nuances that need to be considered, if you’re thinking about adding video to your content mix.

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The top five opportunities in streaming video—and the challenges that come with them

Streaming video on demand — also known as OTT viewing – is becoming the norm in video content consumption today. It also presents an incredible opportunity. The combined size of the OTT market was estimated at $29.4 billion in 2015, and is expected to grow to more than $64 billion by 2021. Parks Associates reports that one-third of US homes have a streaming player, which is one of the most popular ways to view video today other than traditional TV and mobile, which accounts for more than half.

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How the EU’s General Data Protection Regulation drives data quality

The regulatory burdens of Europe’s General Data Protection Regulation (GDPR) have the advertising industry in a flurry. The industry press is rife with doomsday scenarios predicting the end of online advertising. Is the regulation complex and in some instances, onerous? Yes. Does it signal the end of online advertising? No.

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DCN’s must reads: week of August 31, 2017

Here are some of the best media stories our team has read so far this week:

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