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InContext Newsletter: DCN’s weekly briefing of media news – August 24, 2017

August 24, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


What the power to block means for freedom of speech

The President relentlessly attacked the press for a full 30 minutes on Tuesday evening. Make no mistake, Trump’s words and blatant disregard for the free media sends chilling signals and has a ripple effect with real consequences for reporters around the globe. He has that power. It should be noted however, that the people have power too: The power to tune out of any broadcast or click away from any content that we don’t like. This is how a free media works. And keeping free media working needs to be a priority, regardless of our personal preferences.

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The surprising trick that will accelerate IoT adoption

Amazon Echo Show, Alexa, and Google Home have been positioned as the next big thing for companies and consumers. Content companies, marketers, and advertisers have scrambled to get up to speed on the technology behind them and are actively trying to figure out how to incorporate them into their planning. Certainly, there are a slew of companies anxious to get in on the Internet of Things (IoT) home automation game. But it’s a new game with a whole new set of rules.

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Strategies used by digital-native news publishers to drive user engagement

Getting ones’ news digitally is not just for millennials—it’s the norm these days. In fact, most U.S adults get their news digitally. Strong digital native brands, those originally founded on the web like Vox Media or Huffington Post, have emerged as leaders in the news marketplace. A recent report from Pew Research Center looks at 36 digital native news outlets that averaged at least 10 million monthly unique visitors in Q4 2016. The analysis provides an excellent snapshot of the digital native news industry’s audience strategies to increase outreach and engagement.

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Brands are stepping up their media governance

It was just a matter of time before digital advertising’s most troubling weaknesses: accountability and fraud—came to light. And brands are reacting by taking steps to exert more control over their growing online advertising budgets and to rely less on external agencies to the do the job. Almost 90% of marketers say they are pulling back spending in ad networks that don’t allow 3rd party verification, and three out of four say transparency is an “escalating” issue.

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DCN’s must reads: week of August 24, 2017

Here are some of the best media stories our team has read so far this week:

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