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InContext Newsletter: DCN’s weekly briefing of media news – August 17, 2017

August 17, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Will Facebook crush Snapchat in video?

Video has become an obsession for many publishers as a method to garner deeper engagement with their audiences. So why not post them on Facebook, YouTube and Snapchat and see if you can wring a few more ad dollars from those platforms? It always gets down to time and money: Which platform is really worth it?

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Listening to the audio opportunity at The Washington Post

Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum. At one level, efforts to re-imagine old-school audio podcasts have won the company recognition as a top 10 podcast publisher, according to May 2017 data from podcast measurement company Podtrac. At the other end of the spectrum, experiments with Alexa and Snapchat are breaking new ground, and building new audiences.

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Consumer publishing is changing: Which advertising methods are working best?

With the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see what is working, MediaRadar conducted the “2016 Consumer Advertising Report,” using our data science-powered platform to review these trends for 2016 and Q1 2017.

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Today’s paradox of privacy

The Privacy Act of 1974 emphasizes the need for both “notice and choice” to protect consumer privacy online. “Notice” gives consumers the information about data collection and use, and “choice” allows consumers to determine whether their data is collected and shared. But do the checks and balances of “notice and choice” really help to protect consumer privacy?

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DCN’s must reads: week of August 17, 2017

Here are some of the best media stories our team has read so far this week:

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