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How the new FCC privacy rules can work for our industry

November 10, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

How the new FCC privacy rules can work for our industry

In late October, the Federal Communications Commission (FCC) approved sweeping new privacy rules, which require Internet Service Providers (ISPs) to obtain affirmative opt-in consent before collecting and using sensitive consumer data. Importantly, sensitive data was defined broadly by the FCC to include financial and health data, geolocation, social security numbers and—for the first time—browsing history and app usage data. ISPs would need to offer consumers a way to opt-out of the collection and use of non-sensitive data. With Donald Trump’s election, a Republican-led FCC is likely to withdraw or significantly alter these privacy rules. So, where do we go from here?

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A voice-enabled journalism primer

As we start communicating with smart devices such as Amazon’s Echo and Google Home, how will this technology impact news audiences? How will news consumers be able to use voice commands to access stories on demand? In 1899, The Associated Press used Guglielmo Marconi’s wireless telegraph to cover the America’s Cup yacht race in New Jersey, the first news transmission test of what would later be called “radio.” Today, the media industry is once again enabling the exploration of audio news – this time in a new field: voice-activated technologies.

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How out-of-home is evolving to join the digital paid media mix

Out-of-home (OOH) advertising has been around for generations in the form of billboards, posters, public transport hub walls, bus benches and more. While these paid media placement opportunities are still around, they’ve been quietly undergoing some significant digitally-enhanced upgrades, including programmatic bidding, viewability tracking and intent-oriented targeting. As a result, OOH is the first “offline” media realm to join the ranks of connected digital media platforms. Let’s look at how this trend is taking shape.

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Three key takeaways from the media leaders at Folio’s C-Summit

As part of its annual show October 31-November 2, Folio hosted a one day C-Summit. The invitation-only event focused on top strategic imperatives for magazine media organizations. Led by Hanley Wood CEO Peter Goldstone, the day provided an intimate conversation between panelists and attendees. Here are three key takeaways from the discussion.

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Mobile now accounts for almost half of all digital ad revenue

Digital advertising revenue increased to $32.7 billion in the first half of 2016, increasing 19% from the same time period a year ago, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report. The shift to mobile advertising was a key driver in the increase of digital ad spend. In fact, mobile advertising revenue totaled $1.6 billion, a 178% increase from the same period in 2015. Mobile advertising now account for 47% of all online ad revenues for the first half of 2016, up from 30% the prior year whereas desktop video ads remained the same at 13% of total revenue.

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DCN’s recommended reading: week of November 10, 2016

Here are some of the best media stories our team has read so far this week:

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