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FCC clamps down on tracking user data — but who really benefits?

November 3, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

FCC clamps down on tracking user data — but who really benefits?

The Federal Communication Commission (FCC) passed new limits recently that require ISPs and broadband carriers to ensure opt-in consent from customers before tracking their data. Civil liberties and privacy advocates herald the decision as an important step for U.S. privacy, as it gives consumers more leverage over their personal information on the Internet.

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Inside the mobile-first, digital always strategy at The Dallas Morning News

Peggy Anne Salz, analyst at MobileGroove, catches up with Chris Williams, Digital Strategist & Senior Director of Digital Portfolio at The Dallas Morning News. They discuss the organization-wide rethink that has allowed the company to revamp its mobile apps, reimagine its brand and recharge advertising by harnessing mobile audience context.

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Six things we now know about native advertising

It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. MediaRadar has been tracking native ads and studying how native is bought and sold. Best practices have begun to emerge and here are some of their key findings.

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The growing economy of web scraping

Web scraping is a technique that allows people to easily extract large amounts of information from around the web – for legal and illegal uses. Distil Networks’ 2016 Economics of Web Scraping Report notes that bots, which make up approximately 46% of web traffic, often conduct the web scraping at a faster rate than humans. The Report found about two percent of online revenue is lost to web scraping.

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DCN’s recommended reading: week of November 3, 2016

Here are some of the best media stories our team has read so far this week:

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