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InContext Newsletter: DCN’s weekly briefing of media news – August 29, 2019

August 29, 2019

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Beyond subscriptions: Redefining the value exchange between audience and publisher

Publishers are pouring their hopes into subscriptions and membership. However, even the most diehard optimists and proponents of these models have to admit that subscriptions alone are not a universal panacea to the need for digital revenue.

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Confiant’s Demand Quality Report

The worst performing SSP is over 60x more likely to deliver malicious ads. Read Confiant’s Demand Quality Report to get more insights.

 

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Malicious ads are down. But don’t rest easy yet.

Confiant recently conducted our fifth research study on malvertising and ad quality in the digital advertising ecosystem. Although we are seeing a decrease in malicious and In-banner video ads this quarter, security and quality issues continue to change and evolve.

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Subscriptions v. advertising models: Can they co-exist?

The industry has seen a major push to revive the subscription model. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are a realistic option.

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The case for shifting CMO budgets from tech to creative services

Most marketers can agree that we’ve reached the point of marketing technology saturation, or at least diminishing returns on investment. Investment in martech is finally stabilizing and a new study shows a different way to squeeze more ROI from the CMO budget.

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DCN’s must reads: week of August 29, 2019

Here are some of the best media stories our team has read so far this week:

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