/ An inside look at the business of digital content
Archive
-
The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe—Independent Media Reporter
-
Incontext Marketing
The impact of Accenture’s exit from the media auditing market
February 10, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Inside the maturing podcast advertising market
February 4, 2020 | By Kate Ginsburg, VP Product Marketing & Innovation – Kantar -
Incontext Marketing
From Fortnite to Jeff Goldblum, here’s how 7 publicity stunts affected readership
January 20, 2020 | By Fran Berkman, Newsroom Engagement Manager – Taboola and
Gal Salomon, Marketing Analyst – Taboola -
Incontext Marketing
Digital advertising trends that will dominate publishing in 2020
January 2, 2020 | By Afton Brazzoni, Copywriter – Lineup Systems -
Incontext Marketing
What advertisers really want from digital publishers
December 16, 2019 | By Brian Condon, EVP, Commercial Development – Alliance for Audited Media -
Incontext Marketing
Marketers: Here’s how we can ensure that consumers learn to love advertising again
December 3, 2019 | By Zoe Monborne, Product Communications Specialist – Outbrain -
Incontext Marketing
How to accurately evaluate your content marketing
November 18, 2019 | By Justin Walls, Digital Media Buyer – Pressboard -
Incontext Innovation
How Disney+ and AppleTV+ are changing the OTT landscape
November 12, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
Marketers want to reach GenZ. Is TikTok the place to do it?
October 29, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Marketing
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
October 23, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe—Independent Media Reporter