/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Why cohorts is a privacy detour the media industry should avoid
December 14, 2020 | By Mathieu Roche, Co-Founder & CEO – ID5
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Incontext Perspectives
Why product is the best subscriber-retention strategy
November 10, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Marketing
Cutting through the noise: podcast marketing tactics from NPR, Vox Media and WaPo
October 29, 2020 | By Greg Dool – Independent Media Reporter -
Incontext Perspectives
Publishers: Marketers care about identity and you should too
September 29, 2020 | By Megan McKenna, VP Marketing—Lotame -
Incontext Perspectives
Adtech’s regulatory reckoning: It’s time to do the right thing with data
September 28, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Research
Get your ad message right so that new TV audiences tune in
August 26, 2020 | By Virginie Dremeaux, Executive Director, Product and Sales Marketing Intl – FreeWheel -
Incontext Perspectives
Breaking the chain: How to optimize digital advertising in the coming election
August 3, 2020 | By Paul Canlas, Research & Insights Director – IAS -
Incontext Marketing
Why understanding consumer “tribes” formed by Covid-19 will help you do business better
July 22, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Marketing
Consumer behavior will never be the same again
May 20, 2020 | By Michelle Manafy, Editorial Director – DCN -
Why brand suitability is important for publishers and advertisers
May 12, 2020 | By Chris Langel, Vice President Measurement – Oracle Data Cloud -
Incontext Marketing
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP of Publisher Development—IAS -
Incontext Marketing
Why marketers should be afraid of the dark
April 20, 2020 | By Stephen DiMarco, Chief Digital Officer, NA – Kantar