/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Would you outsource data strategy and execution?
February 5, 2019 | By Michel Benjamin, Director of Marketing—Lotame
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Incontext Marketing
The threat to CPGs creates advertising opportunities for publishers
January 22, 2019 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
Improving viewability creates new opportunities for premium publishers
January 16, 2019 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
Striking the right balance: personalized and contextual advertising
January 7, 2019 | By Eric Shih, Global SVP, Business Development—Teads -
Incontext Perspectives
2019 will be tough on ad fraud—and that’s great news for publishers
December 14, 2018 | By Jim Egan, VP of Publisher Development—IAS -
Incontext Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research Director—DCN -
Incontext Marketing
Native advertising: Is there still room to grow?
December 4, 2018 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.
November 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Marketing
Marketers are ready to up their personalization game – and publishers can help
November 14, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
How one publisher won the brand safety battle
November 5, 2018 | By Alynn Beyder, Senior Product Marketing Manager, Publisher Optimization—IAS -
Incontext Marketing
The next frontier in digital ad fraud: local markets
October 29, 2018 | By Kevin Rehberg, Vice President, Client Development—Alliance for Audited Media -
Incontext Perspectives
5 big takeaways from the NewFronts West
October 18, 2018 | By Mark Glaser, Founder and Publisher – MediaShift