/ An inside look at the business of digital content
Archive
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Incontext Perspectives
A healthy advertising ecosystem begins with contextual suitability
June 27, 2022 | By Mike Richter, Vice President of global revenue operations – TMB
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Incontext Marketing
5 ways media companies can better reach — and engage with — Gen Z
April 26, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism–University of Oregon -
Incontext Perspectives
Why prioritizing personalization can build trust between consumers and brands
January 10, 2022 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Perspectives
We’re entering the age of prediction-based marketing
June 23, 2021 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Marketing cloud best practices for publishers
May 26, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
Incontext Revenue
How HBR uses case studies and ebooks to sell premium subscriptions
May 20, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
What publishers can learn from D2C brands (who learned it from them)
March 10, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Marketing
3 insider tips to enable unified cross-channel measurement
February 10, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Marketing
Retailers drive revenue with email. So can publishers
February 1, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru -
Incontext Perspectives
Why cohorts is a privacy detour the media industry should avoid
December 14, 2020 | By Mathieu Roche, Co-Founder & CEO – ID5 -
Incontext Perspectives
Why product is the best subscriber-retention strategy
November 10, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove