/ An inside look at the business of digital content
Archive
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Incontext Marketing
The case for shifting CMO budgets from tech to creative services
August 27, 2019 | By Tim Bourgeois, Partner—East Coast Catalyst
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Incontext Marketing
Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys
August 6, 2019 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Marketing
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
August 5, 2019 | By Jesse Moeinifar, Founder & CEO—Viafoura -
Incontext Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research Director—DCN -
Incontext Research
Marketers seek brand safety and awareness, but focus spending on search and social
July 31, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Native advertising had a great 2018 and it shows no signs of slowing
July 29, 2019 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
We stopped producing content. The results were not good.
July 23, 2019 | By Kelsey Arendt, Senior Market Analyst—Parse.ly -
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Marketing
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager, Publisher Optimization—IAS -
Incontext Marketing
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Marketing Consultant -
Incontext Revenue
The future of content is sponsored – but maybe not in the ways you think
June 17, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard