/ An inside look at the business of digital content
Archive
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Incontext Marketing
The shift towards context-based advertising
June 18, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly
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Incontext Marketing
Marketing to the cross-platform consumer: The art of sequential messaging
June 14, 2018 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Marketing
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Incontext Marketing
The key to reaching Gen Z is speaking their digital language
May 30, 2018 | By Vicki Brakl, Vice President, Marketing—MNI Targeted Media Inc. -
Incontext Marketing
Drive customer connection and retention with the 3Cs of empathy marketing
May 22, 2018 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Perspectives
Digital can change for the better, viewability is the proof
May 14, 2018 | By Harmon Lyons, Vice President, Business Development—Integral Ad Science -
Incontext Marketing
The other side of advertising: Why publishers need to think more about self-promotion
May 8, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
Google to publishers on GDPR: “Take it or leave it”
April 12, 2018 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
The time is now: Make aggressive moves to win market share
April 10, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
March 27, 2018 | By John Saroff, CEO—Chartbeat -
Incontext Marketing
How to maximize the value of your digital publishing properties
March 13, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
Numbers don’t lie. But Google continues to obfuscate
March 8, 2018 | By Jason Kint, CEO—DCN