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SUMMARY:Video Strategy Series - How Condé Nast Built home/made x Condé to Build Brand Partnerships
DESCRIPTION:In this series of interactive\, DCN members-only events\, participants – video content creators\, technologists\, sellers and marketers – will discuss the strategies\, challenges and innovative approaches that are critical for successful digital video initiatives. \n\n\nContent is everywhere. Now\, more than ever\, consumers crave content to stream\, read\, and consume across platforms. Media organizations are constantly searching for ways to innovate\, cut through\, and effectively monetize. Condé Nast’s influence is undeniable\, and the ways in which its brands cover home through the lens of style\, tech\, culture\, food and wellness sets it apart from the competition. \nIn this session\, Condé Nast’s Head of Sales for Home Jeff Barish and Condé Nast Entertainment’s Head of Content Development for Branded Entertainment Lloyd D’Souza will discuss the changing video landscape\, the launch of Conde Nast’s exclusive new “Home/Made” video network\, and how they are creating opportunities for advertisers to co-create\, integrate\, and optimize as partners in real-time.
URL:https://digitalcontentnext.org/event/dcn-video-strategy-series-2020-session-1/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20200714T110000
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SUMMARY:Legal and Legislative Committee Call
DESCRIPTION:If you are a DCN publisher member\, please be sure to log in or register to access a PDF of the presentation.  Link will appear below the speaker’s headshot. \n\nLegal and Legislative Committee Calls are webinars summarizing and commenting on important policy\, law\, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at members@digitalcontentnext.org for a registration URL. \nMeeting Agenda\n \n\nReview of the newly-qualified ballot initiative\, the California Privacy Rights Act (CPRA)
URL:https://digitalcontentnext.org/event/legal-and-legislative-committee-call-2020-07-14/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20200716T120000
DTEND;TZID=America/New_York:20200716T124500
DTSTAMP:20260410T163740
CREATED:20200521T143820Z
LAST-MODIFIED:20201012T194117Z
UID:27299-1594900800-1594903500@digitalcontentnext.org
SUMMARY:Tech and Product Innovation Series - How Insider Inc. is Leveraging First Party Data for Advanced Advertising Strategies
DESCRIPTION:A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical\, in-depth information for their businesses. \nThe impending death of third party-cookies\, advertisers are becoming data-poor and publisher’s first-party data is becoming the dominant currency in the digital ad market. Based upon Insider Inc.’s advanced advertising strategies\, which led to the launch of their own ad targeting and reporting tool called Sága earlier this year\, this interactive session will help publishers effectively leverage first party data to build direct relationships with media buyers.
URL:https://digitalcontentnext.org/event/dcn-tech-and-product-innovation-series-2020-session-5/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20200730T120000
DTEND;TZID=America/New_York:20200730T124500
DTSTAMP:20260410T163740
CREATED:20200514T184649Z
LAST-MODIFIED:20201012T192340Z
UID:27208-1596110400-1596113100@digitalcontentnext.org
SUMMARY:Video Strategy Series -  COVID-19 and the Streaming Wars\, a Retrospective
DESCRIPTION:In this series of interactive Zoom-based events \, DCN members – video content creators\, technologists\, sellers and marketers will discuss the strategies\, challenges and innovative approaches that are critical for successful digital video initiatives. \nLots has been written about huge streaming audiences since the beginning of shelter-in-place. But we all know that big audiences don’t necessarily translate into healthy businesses anymore. So how did those big viewership numbers translate into business gains? \nIn this session\, ANTENNA’s Co-founder & CEO Rameez Tase\, will examine exactly how much COVID-19 boosted each service’s actual business. We’ll examine who the winners & losers were\, what audiences did once they watched all of the content on a new service\, and more. Rameez will use never-before-seen data to tell the story of new sign-ups\, subscriber growth\, churn rates\, loyalty\, and customer lifetime value as he analyzes who won and lost this episode the streaming wars.
URL:https://digitalcontentnext.org/event/dcn-video-strategy-series-2020-session-antenna/
CATEGORIES:DCN Events
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