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SUMMARY:Hot Topic: Advertising Strategy - Integrating AI: Monetization at scale
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \n\nWith the rapid introduction of AI-generated content and hyper-personalization\, businesses are seeing a massive increase in advertising efforts\, leading to higher volumes. The pressure to scale operations to match the pace of content generation is at an all-time high\, which requires a robust approach to Ad Operations. Join Theorem’s Head of Global Accounts\, Michele Bavitz\, and SiriusXM Media’s VP of Ad Product Marketing\, Molly Fuard to learn how businesses can synchronize the “right brain” creativity with “left brain” operational efficiency in publishing by strategically leveraging automation-focused technology. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nSession sponsored by:
URL:https://digitalcontentnext.org/event/hot-topic-advertising-strategy-siriusxm-and-theorem/
CATEGORIES:DCN Events
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