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SUMMARY:Hot Topic: Advertising Strategy - Unlocking the Power of Enthusiast Verticals
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \n\nUnlocking the Power of Enthusiast Verticals: Advertising to the military community through authentic engagement across platforms \nThe military community represents a significant and influential market segment with substantial spending power\, often exceeding that of the general population in key categories. Advertisers need to connect with this community in an authentic and meaningful way\, understanding where they over-index and why this matters. \nJoin Recurrent’s VP of Military Partnerships and U.S. Air Force Spouse\, Katherine Torres-Pummill as she delves into the importance of authentically engaging with the military community. She will discuss strategies for connecting with this powerful audience across digital\, video\, and event platforms\, and how to build partnerships that resonate within the community. Discover the nuances of effectively selling to the military audience and why authenticity is crucial for long-term success. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2024-hot-topic-ad-strategy-972393/
CATEGORIES:DCN Events
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