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SUMMARY:Hot Topic: Advertising Strategy - Unlocking the power of publisher first-party signals: Inside Hearst’s AURA Project
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \n\nJoin Mike Nuzzo\, SVP and Head of Data Solutions at Hearst\, and Alex Dzegar\, Customer Success Director at Permutive\, as they unpack the inception and evolution of Hearst’s groundbreaking AURA project. The session includes exclusive insights into Hearst’s first-party data infrastructure\, the proprietary content taxonomy AURA leverages\, critical metrics from AURA’s beta testing\, and how they partner with Permutive’s Audience Activation Platform. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nSession sponsored by:
URL:https://digitalcontentnext.org/event/2024-hot-topic-advertising-strategy-942358/
CATEGORIES:DCN Events
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