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UID:41201-1715857200-1715859900@digitalcontentnext.org
SUMMARY:Taking Pulse: Subscriptions - Leveraging streaming war strategies for news subscription growth
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \nAs the news industry navigates the digital landscape and transformation\, understanding the core pillars driving subscription growth is paramount. Drawing inspiration from the intense competition witnessed in the Streaming Wars\, we’ll delve into how News organizations can harness the successful strategies of streaming giants and also uncover how WSJ is leveraging these pillars to hypercharge subscription growth. \nReema Rao (VP of Marketing Strategy\, The Wall Street Journal) is a seasoned marketing and media executive with 15+ years of expertise in consumer products\, brand management and digital subscription services. Reema joined Dow Jones in 2023 to lead and operationalize strategic plans to drive The Wall Street Journal’s direct-to-consumer (DTC) digital subscription and revenue growth. She oversees cross-functional workstreams that execute end-to-end strategies across brand\, acquisition\, engagement and retention. \nThese virtual events will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From audience development\, to interplay with advertising\, to encouraging maximum engagement and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2024-taking-pulse-subs-962340/
CATEGORIES:DCN Events
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