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SUMMARY:[CANCELLED] Hot Topic - Incorporating the voice of the user in your revenue strategy
DESCRIPTION:This event has been cancelled.  We apologize for the inconvenience. \nWhen creating new ad products\, we all know it’s necessary to balance the user experience with your ad load and performance. But instead\, by taking a user-centered approach to ad design and product development\, you can increase create trust and drive brand lift for your clients. Erica Osher\, VP of Sponsorship Products and NPM Creative\, will share how she and her team approach driving revenue while being mindful of protecting the brand and credibility of NPR and its products and content. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nThe Advertising Strategy series is sponsored by: \n     
URL:https://digitalcontentnext.org/event/2023-hot-topic-advertising-strategies-4/
CATEGORIES:DCN Events
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