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SUMMARY:Hot Topic: Digital Media Audience Diversity Study
DESCRIPTION:To view the on-demand video\, login or register to the DCN member center (on desktop see top right corner of page\, on mobile the top center). \nThe report and a summary of it are available here. \nJoin Rande Price\, DCN’s VP of Research and Steve Seidmon\, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes\, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here’s what we’ll cover: \n\nReview of new DCN research on the attitudes\, values\, and behaviors of different generational segments and racial\, ethnic\, and identity (REI) cohorts concerning digital media;\nPerspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;\nSubscription practices\, relationship to ad-supported content; and\nQ&A and open discussion with members.
URL:https://digitalcontentnext.org/event/hot-topic-digital-media-audience-diversity-study/
CATEGORIES:DCN Events
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