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UID:37644-1693911600-1693914300@digitalcontentnext.org
SUMMARY:Hot Topic - Brand Safety
DESCRIPTION:“The truth is always brand safe.“\n—Ad Fontes Media/Civic Science \nThe concept of “brand safety” came from a good place. But its broad-stroke application has eliminated some of the most desirable media environments for advertisers; environments with robust engagement\, highly-educated readers\, and that deliver brand lift. \nThe situation is getting even more challenging with the growing amount of AI-generated low-quality content websites – 25 new sites every week\, according to NewsGuard.  A recent ANA survey found advertisers are wasting around $13 billion paying for programmatic ads that end up on these “made for advertising” websites. \nJoin this hot-topic conversation where we’ll share proprietary research insights around current consumer sentiments and discuss how brands can benefit enormously from a more thoughtful—and strategic— consideration of premium high-quality news publishers. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-advertising-strategies-1/
CATEGORIES:DCN Events
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