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DTSTART;TZID=America/New_York:20230411T110000
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DTSTAMP:20260412T100214
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SUMMARY:Hot Topic - The Launch of Bloomberg Originals: How Bloomberg Media Rebranded for a Modern Streaming World
DESCRIPTION:The session will take a deep dive into the launch of Bloomberg Originals\, a new brand for premium video programming on Connected TV\, Bloomberg TV primetime and Bloomberg.com. It will examine the strategy behind the launch\, execution of the rebrand — including the debut of new original programming — and success of Bloomberg TV (BTV/BTV+) on streaming. \nThese hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies\, audience dynamics and more. These closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-streaming-1/
CATEGORIES:DCN Events
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