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SUMMARY:Hot Topic - Building loyalty through news products at The Washington Post
DESCRIPTION:Habit formation is an important part of publishers’ subscription models. The Washington Post’s Jessica Gilbert discusses how The Post is building new experiences for its audience to not only create rituals for existing readers but also draw in new subscribers. She dives into two of the latest product offerings from The Post: “Newsprint\,” a personalized AI-driven feature that presents a subscriber’s most read news topics\, journalists and stories from the past year along with recommendations of other new areas to explore; and a soon-to-be-launched daily news quiz. \nThese hot topic discussions will bring together DCN members to discuss the emerging issues impacting their tech and product teams including data management\, modern tech stacks\, compliance\, AI\, accessibility and more. These closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-tech-product-2/
CATEGORIES:DCN Events
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