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SUMMARY:Subscription Innovation Series #3 - Retention strategies from the Financial Times
DESCRIPTION:A DCN members-only series of events designed to dig deeply into the critical issues\, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers \nMarie Goddard is Director of Customer Relationships for the consumer subscription business at the Financial Times. Based in London\, she leads the customer relationships team\, responsible for driving engagement and retention\, and increasing the overall life-time value of the customer base. Since joining the FT in 2018\, Marie has introduced a new life-cycle approach across the customer base\, with teams focused on creating customer-centric “centres of excellence”.
URL:https://digitalcontentnext.org/event/subscription-innovation-series-session-3/
CATEGORIES:DCN Events
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